Chosen by a jury of 59 automotive specialists from across Europe, the fourth generation Yaris received the European Car of the Year award exactly 21 years after the first generation model received the award in 2000!
The Yaris has continuously been recognised by the Car of the Year jury, with every generation of the model making the award’s shortlist. On the fourth-generation, the jury praised the Yaris on its hybrid technology, smooth driving, low emissions and accessible price point that exemplifies why more than 80% of Yaris customers choose the hybrid powertrain.
The Yaris was also recognised for its design, dynamic performance, and class-leading safety, with a special nod to the GR homologation special. The 2021 European Car of the Year award has coincided with the Yaris being branded as the best-selling car in Europe for the first time, demonstrating how European customers are in agreement with Car of the Year jury.
Matt Harrison, Executive Vice President of Toyota Motor Europe, commented:
“This is a great honour for Toyota and I’d like to thank the jury for their consideration and recognition. I’d also like to take this opportunity to recognise the passion of our development teams in Europe and Japan. This is the best-ever Yaris, and just as Akio Toyoda intended, it is already putting a smile on the face of our customers.”
Toyota has been awarded with European Car of the Year three times; as previously mentioned, the Yaris won in 2000, the Prius took top honours in 2005 and now the Yaris has lifted the trophy again in 2021 – a great start to the year.