About John Roe (Hull)

The 2021 European Car of the Year, Toyota Yaris, has got a new big brother - the all new Yaris Cross. Built on the same platform and using the same highly-efficient, fourth generation self-charging Toyota hybrid technology as the new Yaris, the impressive SUV not only looks the part, but behind the wheel it feels good. The technology included in the Yaris Cross makes this a dream to drive; it’s agile, its handling is second-to-none and it has all of the exceptional efficiency performance you’d expect with significant zeroemission, all-electric capability.

Chosen by a jury of 59 automotive specialists from across Europe, the fourth generation Yaris received the European Car of the Year award exactly 21 years after the first generation model received the award in 2000!

Our Grimsby dealership has successfully secured £5,000 funding for Humberston Park Special School, a school for pupils with severe, profound or multiple learning difficulties and disabilities.

Since the John Roe business was first established, it has been committed to supporting local communities and projects. So when Toyota announced it would be awarding £5,000 each to 20 charities or non-profit organisations in November last year, the team at John Roe Grimsby knew exactly who to nominate.

The wait is over, and the All New GR Yaris is here! Incorporating knowledge and technology born from WRC, the GR Yaris delivers a true sports car feeling every day. With Toyota’s first sports AWD system in 20 years and a thrilling 1.6-litre, three cylinder turbo engine, the driver is guaranteed an exhilarating ride.

But don’t just take our word for it… As soon as its tyres touched UK roads, the new Toyota GR Yaris saw significant praise from the motoring press. Reviews have been flooding in from media outlets and they didn’t disappoint.

Fancy winning a luxurious London break, a Smart TV or tickets to Yorkshire Wildlife Park?

Keep your eyes peeled around Scunthorpe, Grimsby and Hull over the coming weeks as we'll be placing our Yaris' in some select spots.

If you spot the Yaris, simply scan the QR code on the vehicle to enter our competition, where you'll be in with the chance of winning one of the following:

Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.

Its indestructible reputation has been built over seven generations of constant development and testing in the harshest of topographies. From navigating treacherous icy ridges to entering an active volcano – the boundaries of impossibility keep on being pushed. 

To understand the full legend though, we first need to delve back to where it all began…